# Phrases that make landing-page copy read as generated or generic.
# One per line. "phrase | why or what to write instead". Matched case-insensitively,
# on word boundaries; "*" matches any one word.
unlock | Say what the user can now do: "export to Figma", not "unlock design".
unleash | Name the result.
elevate | Name the result.
supercharge | Say how much faster, or drop it.
empower | Say what the user does.
revolutionize | Describe the change instead.
revolutionary | Show the difference; let the reader decide.
game-changer | Show the difference.
game changer | Show the difference.
cutting-edge | Name the technology, or drop it.
state-of-the-art | Name the technology, or drop it.
next-generation | Say what is new.
next-gen | Say what is new.
best-in-class | Give the comparison and the number.
world-class | Give the proof.
seamless | Say what the user does not have to do.
seamlessly | Say what the user does not have to do.
effortless | Say how long it takes.
effortlessly | Say how long it takes.
streamline | Say which step disappears.
leverage | "use".
harness | "use".
robust | Say what it survives (load, edge cases) with a number.
powerful | Name the capability.
innovative | Show it.
cutting edge | Name the technology, or drop it.
in today's fast-paced | Delete the clause.
fast-paced world | Delete the clause.
ever-evolving | Delete it.
ever-changing | Delete it.
look no further | Delete it.
whether you're | Pick the main reader and write for them.
say goodbye to | State the outcome directly.
take * to the next level | Say what changes, with a number.
the next level | Say what changes, with a number.
dive into | "read", "start", or delete.
dive in | "start", or delete.
delve | "look at", or delete.
tapestry | Delete it.
realm | Delete it.
landscape | Name the market.
navigate the complexities | Name the problem.
journey | Name the steps.
boost your productivity | Say which task gets faster and by how much.
all-in-one | List the three things it replaces.
one-stop shop | List the things it replaces.
transform your | Say what changes.
reimagine | Say what is different.
designed to help | Say what it does.
helps you | Say what it does: "X does Y".
we're excited to | Delete it; say the news.
we are excited to | Delete it; say the news.
it's not just | Make the claim directly.
not just a | Make the claim directly.
built for the modern | Say who it is for.
modern teams | Name the team (designers, two-person startups, support leads).
at scale | Give the scale.
blazing fast | Give the number (ms, seconds).
lightning fast | Give the number (ms, seconds).
lightning-fast | Give the number (ms, seconds).
blazingly fast | Give the number (ms, seconds).
hassle-free | Say what step is gone.
skyrocket | Give the number.
crafted | "made", or delete.
meticulously | Delete it.
